When playing Bad moon rising…
Good players will receive little information by being passive. Some Townsfolk abilities require the good team to execute players in order to gain information, while others encourage good players to take risks that may end in death in order to find out who is who. When good players do something, they learn something.
The good team will also need to pay close attention to who died at night, and how. If they ignore this, they risk losing unexpectedly at the end of a day with four, five, or even six players still left alive. However, if they can figure out how each player died at night, they can figure out which evil characters are in play and get helpful clues on which good characters accidentally killed which players.
Evil players may feel invincible at first, but they will need to use their abilities with precision and prudence in order to win. The Demon may need to convince the good team that a different Demon is in play to avoid the crippling effects of some good characters, and may need to deliberately not kill to do so. But if the Demon can figure out who to attack and who to avoid attacking, then the good team is in serious trouble.